PRINT & COLLATERAL

Creative production for Bone Dry Rose in Australia, creating collateral for in-store campaigns across 20 stores.

Understand the Brief: Responsible for understanding the key messaging, target audience, and goals for the campaign.

Concept Development: Based on the brief, developed creative concepts for the collateral using product photoshoots. This involved designing posters, window displays and in-store promotional materials.

Oversee Production and Installation: Oversaw the production and ensured that the materials were printed, shipped, and installed on time. Coordinated with stores across Australia to make sure everything was executed smoothly and looks exactly as envisioned.

Outcome: 5% increase in sales while activation was live.